Following an announcement in 2013 that Miu Miu would launch its debut perfume, the brand has officially unveiled the name of the new fragrance — Miu Miu Eau de Parfum. The brand has also revealed that the face of the new campaign will be French-English actress, Stacy Martin.
Martin is known for her unconventional roles on the big screen, including her lead performance in Lars von Trier's Nymphomaniac. She has been labelled by the brand as "Miu Miu personified" following her appearance in Miu Miu's 2014 fall/winter campaign.
Miu Miu Eau de Parfum will be available in stores October 2015.