Emirates Palace unveils vegan rooms


Selina Denman
  • English
  • Arabic

To mark its rebrand as a Mandarin Oriental, Emirates Palace is launching dedicated vegan rooms.

The six units, in the property’s West Wing, are entirely free from animal products. The rooms have wooden floors instead of wool-based carpets, faux leather furniture, feather-free duvets, plant-based amenities in the bathrooms, a vegan in-room dining menu and mini bars that are stocked with almond and oat milk options, as well as a choice of kombuchas.

The concept extends to the granular level, such as with toilet paper, bathrobes and pool towels, but also laundry detergent and cleaning products used for these specific rooms. Key cards are made from wood, while plants, particularly peace lilies known to naturally improve the quality of the air, remove the need for artificial fresheners.

  • Emirates Palace has created dedicated vegan rooms. All photos: Khushnum Bhandari / The National
    Emirates Palace has created dedicated vegan rooms. All photos: Khushnum Bhandari / The National
  • The six rooms are entirely free of animal products
    The six rooms are entirely free of animal products
  • The vegan rooms are in the hotel's West Wing
    The vegan rooms are in the hotel's West Wing
  • Vegan certified products in the bathroom
    Vegan certified products in the bathroom
  • A vegetable garden on the grounds of Emirates Palace, Abu Dhabi
    A vegetable garden on the grounds of Emirates Palace, Abu Dhabi
  • The Tata Harper welcome kit
    The Tata Harper welcome kit
  • Wooden floors, feather-free duvets and faux-leather furniture in the vegan rooms at Emirates Palace
    Wooden floors, feather-free duvets and faux-leather furniture in the vegan rooms at Emirates Palace
  • Bathroom amenities are certified vegan
    Bathroom amenities are certified vegan
  • Non-dairy milk options and vegan snacks in the room
    Non-dairy milk options and vegan snacks in the room
  • Kombucha drinks are offered in the mini bar
    Kombucha drinks are offered in the mini bar
  • Rooms have balconies overlooking the hotel grounds
    Rooms have balconies overlooking the hotel grounds
  • The entrance to one of the vegan rooms
    The entrance to one of the vegan rooms
  • Vegan power balls and books promoting the vegan lifestyle
    Vegan power balls and books promoting the vegan lifestyle
  • The view from the newly vegan-friendly hotel rooms at Emirates Palace
    The view from the newly vegan-friendly hotel rooms at Emirates Palace
  • Vegan certified products in the bathroom
    Vegan certified products in the bathroom

Guests who visit the spa have the option of trying vegan products and treatments. And expanded vegan menus, bolstered by natural produce from the hotel’s own vegetable garden, ensure there are a selection of plant-based options in all restaurants. Guests also receive a welcome kit featuring travel-sized products from the clean beauty brand Tata Harper.

There are four vegan rooms on the top floor, two of which are connecting, as well as two rooms on the ground floor, offering direct access to the grounds and pool area. Staff have also received training to ensure they fully understand vegan lifestyles.

The concept came about as the team was crafting menus and designing buffets, with food sensitivities and preferences at the forefront of their minds, and it occurred to them that no one had extended this thought process into guest rooms.

“That spurred us, when we came in as Mandarin Oriental three years ago, to say, this would be a differentiator. And it took us as a whole to get where we are today,” says Micheal Koth, general manager of Emirates Palace. The official rebranding of the hotel will take place on February 17.

The process required a steep learning curve as the team sought specialist suppliers that could cover even the smallest aspects of the room experience. The focus was very much on ensuring the rooms offered the same levels of luxury and quality as their "standard" counterparts.

Michael Koth, general manager at Emirates Palace, Abu Dhabi, says the hotel will not be charging extra for vegan rooms. Khushnum Bhandari / The National
Michael Koth, general manager at Emirates Palace, Abu Dhabi, says the hotel will not be charging extra for vegan rooms. Khushnum Bhandari / The National

“I am from Switzerland and we have a lot of vegan hotels, but they all sit in the corner of ecological or sustainable, and it doesn’t necessarily feel luxury. We say, we need to be relevant to the clientele that uses us today and chooses this hotel, but who do not wish to be excluded from their lifestyle preferences when travelling to Abu Dhabi and to us.”

The cost of creating the vegan rooms is higher than that of standard rooms, given the specialist suppliers and limited quantities required. However, the hotel will not be charging extra for these rooms.

“The rooms will cost the same as an equivalent room of the same category,” says Koth. “So there’s no mark-up or surcharge on it. Yes, the cost of producing a vegan room is tangibly higher, because the sourcing is in low quantities and there is the whole onward process to operate them — we can’t just chuck the linen in a 50kg washing machine and wash it with everything else. So the entire value chain processes that follow also incur more operational expense.”

While Emirates Palace is the first hotel in the region to offer vegan rooms, Koth hopes this is not a distinction that will last long. “I can assure you, we don’t want to have the claim to fame of doing something unique.

"We wish to stimulate a wave of hospitality providers to continue doing what we do. That is the challenge to come. When veganism is helped by us to become more mainstream, and not tucked away into a small niche, that is the real deal for us.”

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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