Katy Perry joins a long line of women in becoming a ship godmother, a long-standing naval tradition dating back to Greek and Roman times. Photo: Richard Shotwell / Invision / AP
Katy Perry joins a long line of women in becoming a ship godmother, a long-standing naval tradition dating back to Greek and Roman times. Photo: Richard Shotwell / Invision / AP
Katy Perry joins a long line of women in becoming a ship godmother, a long-standing naval tradition dating back to Greek and Roman times. Photo: Richard Shotwell / Invision / AP
Katy Perry joins a long line of women in becoming a ship godmother, a long-standing naval tradition dating back to Greek and Roman times. Photo: Richard Shotwell / Invision / AP

Katy Perry named godmother of Norwegian Cruise Line's newest ship


Hayley Skirka
  • English
  • Arabic

Pop star and American Idol judge Katy Perry is about to add another string to her bow.

That’s because the Roar songstress has been named godmother of Norwegian Cruise Line’s most spacious ever cruise ship.

Perry will perform a one-night-only concert in Reykjavik to officially name the Norwegian Prima, the most in-demand cruise ship in the operator's fleet.

The 'Norwegian Prima' will set sail in August 2022. Photo: Norwegian Cruise Line
The 'Norwegian Prima' will set sail in August 2022. Photo: Norwegian Cruise Line

The christening ceremony will take place on Saturday, August 27, and will also be the first-ever cruise ship naming ceremony to take place in the Icelandic capital.

“My most favourite way to holiday with my family is on the water,” the Grammy nominee said on Thursday.

“Every morning that you wake up, you get to experience an incredible new view. I love that I get to christen her with my good vibrations, and I’m so excited for this new, beautiful, high-end, high-tech ship to take the seas, and provide once-in-a-lifetime holidays for so many families.”

Katy Perry will perform during a ceremony to officially name the ship. AP Photo
Katy Perry will perform during a ceremony to officially name the ship. AP Photo

Norwegian Prima is the cruise liner’s first new class of ships in nearly 10 years. Measuring in at 294-metres long and weighing 142,500 gross tonnes, it's being billed as the company’s most in-demand vessel.

Travellers cruising Prima will have access to several infinity pools, ocean-walk glass bridges with limitless views of the waterways, an outdoor sculpture garden and the brand’s first-ever open-air marketplace.

Due to set sail in August, Norwegian Prima will initially sail from the UK and Iceland to northern Europe, before commencing crossings to Bermuda from New York in October then voyaging around the Caribbean from ports in the US this winter.

What are ship godmothers?

Choosing a godmother is a long-standing naval tradition for new ships, dating back to Greek and Roman times.

It involves a civilian, typically a woman, being selected to bring good luck and protection to the ship, as well as having the honour of officially naming the vessel before it sets sail.

Perry isn’t the first celebrity to be picked for the role by Norwegian — Kelly Clarkson and Kim Cattrall have previously held the same role.

Hollywood legend Sofia Loren was recently in Dubai as godmother of the $800 million MSC Virtuosa, Dubai's largest cruise ship.

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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Updated: March 19, 2022, 10:46 AM