If there is one thing the coronavirus pandemic has taught us, it is that face masks are not going anywhere any time soon.
But technology is always one step ahead, finding ways to make our lives easier, as demonstrated by this year’s Gulf Information Technology Exhibition, or Gitex, in Dubai.
One of the many futuristic innovations on display was the Xupermask, introduced as “new generation” personal protective equipment that aims to create a seamless user experience.
This is more than a face mask. It is also an audio device and a fashion accessory
Roman Poludnev,
Honeywell
The facewear was designed by Jose Fernandez, a Hollywood designer who created costumes for some of the most widely recognised superheroes in film, including Batman, Spider-Man, Wolverine, Wonder Woman, Thor and Black Panther.
Fernandez collaborated with American rapper and entrepreneur will.i.am and software and technology company Honeywell to create Xupermask.
The end result was a blend of innovation, smart technology and integrated audio design.
Some of the most prominent features of Xupermask include built-in Bluetooth earbuds and pleated high-efficiency particulate-absorbing (Hepa) air filters.
“This is more than a face mask,” said Roman Poludnev, general manager for Honeywell Safety and Productivity Solutions in the Middle East, Russia, Turkey and Africa.
“It is also an audio device and a fashion accessory.”
Since its release on the market in early 2021, the Xupermask has regularly sold out.
Mr Poludnev said the device offers protection against many biohazards, not only the coronavirus, owing to its active air delivery technology.
“There’s always fresh air coming in, which prevents users from feeling suffocated,” he told The National. “Absolutely no effort is needed from those wearing it to achieve that.”
Aside from its protective purpose, the mask also aims to provide a “unique experience” by serving as a means for both communication and music consumption.
“You no longer have to worry about your voice not being heard when you’re wearing a mask and talking on the phone,” said Mr Poludnev.
The device’s noise cancellation feature makes it easier to converse with a mask on, and its built-in Bluetooth earbuds are an added value to music lovers.
In terms of design, the face mask creators say it was made “for the modern superheroes of today”.
It comes in two colour combinations and has LED lights on the front for a futuristic look.
The smart mask certainly caught the interest of passers-by at the trade show, and delegates regularly stopped to ask about the sleek device.
“We have had very good attendance at Gitex,” Mr Poludnev told The National. “We never miss the event, not even in 2020, in the wake of the coronavirus pandemic.”
“It is the most important technology event in the wider region, and one of special importance to us too.”
Watch – The concept car inspired by Hollywood
FIGHT INFO
Men’s 60kg Round 1:
Ahmad Shuja Jamal (AFG) beat Krisada Takhiankliang (THA) - points
Hyan Aljmyah (SYR) beat Akram Alyminee (YEM) - retired Round 1
Ibrahim Bilal (UAE) beat Bhanu Pratap Pandit (IND) - TKO Round 1
Men’s 71kg Round 1:
Seyed Kaveh Soleyman (IRI) beat Abedel Rahman (JOR) - RSC round 3.
Amine Al Moatassime (UAE) walk over Ritiz Puri (NEP)
RIVER%20SPIRIT
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6.30pm: Al Maktoum Challenge Round-3 Group 1 (PA) | US$95,000 | (Dirt) 2,000m
7.05pm: Meydan Classic Listed (TB) ) | $175,000) | (Turf) 1,600m
7.40pm: Handicap (TB) ) | $135,000 ) | (D) 1,600m
8.15pm: Nad Al Sheba Trophy Group 3 (TB) ) | $300,000) | (T) 2,810m
8.50pm: Curlin Handicap Listed (TB)) | $160,000) | (D) 2,000m
9.25pm: Handicap (TB)) | $175,000) | (T) 1,400m
10pm: Handicap (TB) ) | $135,000 ) | (T) 2,000m
COMPANY%20PROFILE
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If you go
The flights Etihad (www.etihad.com) and Spice Jet (www.spicejet.com) fly direct from Abu Dhabi and Dubai to Pune respectively from Dh1,000 return including taxes. Pune airport is 90 minutes away by road.
The hotels A stay at Atmantan Wellness Resort (www.atmantan.com) costs from Rs24,000 (Dh1,235) per night, including taxes, consultations, meals and a treatment package.
Key facilities
- Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
- Premier League-standard football pitch
- 400m Olympic running track
- NBA-spec basketball court with auditorium
- 600-seat auditorium
- Spaces for historical and cultural exploration
- An elevated football field that doubles as a helipad
- Specialist robotics and science laboratories
- AR and VR-enabled learning centres
- Disruption Lab and Research Centre for developing entrepreneurial skills
PROFILE OF HALAN
Started: November 2017
Founders: Mounir Nakhla, Ahmed Mohsen and Mohamed Aboulnaga
Based: Cairo, Egypt
Sector: transport and logistics
Size: 150 employees
Investment: approximately $8 million
Investors include: Singapore’s Battery Road Digital Holdings, Egypt’s Algebra Ventures, Uber co-founder and former CTO Oscar Salazar
Ten tax points to be aware of in 2026
1. Domestic VAT refund amendments: request your refund within five years
If a business does not apply for the refund on time, they lose their credit.
2. E-invoicing in the UAE
Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption.
3. More tax audits
Tax authorities are increasingly using data already available across multiple filings to identify audit risks.
4. More beneficial VAT and excise tax penalty regime
Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.
5. Greater emphasis on statutory audit
There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.
6. Further transfer pricing enforcement
Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes.
7. Limited time periods for audits
Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion.
8. Pillar 2 implementation
Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.
9. Reduced compliance obligations for imported goods and services
Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations.
10. Substance and CbC reporting focus
Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity.
Contributed by Thomas Vanhee and Hend Rashwan, Aurifer
The Sand Castle
Director: Matty Brown
Stars: Nadine Labaki, Ziad Bakri, Zain Al Rafeea, Riman Al Rafeea
Rating: 2.5/5
ZAYED SUSTAINABILITY PRIZE
Naga
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Fitness problems in men's tennis
Andy Murray - hip
Novak Djokovic - elbow
Roger Federer - back
Stan Wawrinka - knee
Kei Nishikori - wrist
Marin Cilic - adductor
The specs
Engine: 2-litre 4-cylinder and 3.6-litre 6-cylinder
Power: 220 and 280 horsepower
Torque: 350 and 360Nm
Transmission: eight-speed automatic
Price: from Dh136,521 VAT and Dh166,464 VAT
On sale: now
The Birkin bag is made by Hermès.
It is named after actress and singer Jane Birkin
Noone from Hermès will go on record to say how much a new Birkin costs, how long one would have to wait to get one, and how many bags are actually made each year.
