Apps such as Duolingo and Rosetta Stone are tried and tested ways to learn the Arabic language. Photo: Fajrul Islam/The National
Apps such as Duolingo and Rosetta Stone are tried and tested ways to learn the Arabic language. Photo: Fajrul Islam/The National
Apps such as Duolingo and Rosetta Stone are tried and tested ways to learn the Arabic language. Photo: Fajrul Islam/The National
Apps such as Duolingo and Rosetta Stone are tried and tested ways to learn the Arabic language. Photo: Fajrul Islam/The National

'It's much cheaper': UAE residents drive boom in Arabic language apps


Anjana Sankar
  • English
  • Arabic

Mobile apps are proving to be a game changer for those seeking to learn new languages, including Arabic.

Apps such as Duolingo, Babbel, Rosetta Stone and Promova use gamification techniques — including quizzes, challenges and rewards — that many say are keeping them hooked.

Khushie Mallya, a public relations professional from India, is among them.

She has been living in Dubai for the last four years and unlike many long-time residents, she has already picked up basic Arabic, thanks to Duolingo.

Popular apps such Duolingo — which launched an Arabic course in 2019 — have been likened to having a personal tutor in your pocket but without the high price tag or inconvenience of scheduled classes.

“When I first joined my company, I realised that everybody spoke Arabic,” she told The National. “I thought if I learnt Arabic, it would be easier for me to connect and communicate with my colleagues. That's why I decided to give it a try.”

Within a few days of using the app, she picked up a few words.

“One day when I walked into my office, instead of saying 'good morning', I said 'Sabha Al Khair' and my colleagues were pleasantly surprised!”

Thanks to the app, she can now hold a basic conversation in Arabic.

“I spent 10 to 15 minutes a day learning Arabic. It is easy, fun and self-paced,” she said.

Ms Mallya has closed a 200-learning streak on the app, indicating the number of days she has been practising her lessons without a break.

Learning Arabic has even inspired her colleagues to launch an office Duolingo challenge, with Matrix PR chief executive Hilmarie Hutchison leading by example.

Dubai-based company Matrix PR has launched an Arabic language learning challenge on Duolingo.
Dubai-based company Matrix PR has launched an Arabic language learning challenge on Duolingo.

Ms Hutchison, an Australian who has been resident in the UAE since 2007, said she never picked up Arabic because she did not feel the need to use it since most people spoke English in Dubai.

However, she wants to change this.

To encourage her employees to join the Arabic language learning challenge, she promised to pay for the paid version of the app if they completed a 30-day learning streak.

“Our office is made up of 40 per cent of Arabic speakers. Knowing the language definitely helps us connect with them,” said Ms Hutchison.

“As a home-grown agency, I believe we should do better in Arabic and I am glad we are on that path now.”

The mobile language apps are also useful to residents who learnt but lost touch with the Arabic language due to travel and relocation.

Aisha Yaqub, a Pakistani who grew up in Kuwait, told The National that she moved to Dubai 20 years ago, where English became the language she used the most.

“I stopped speaking in Arabic on a daily basis and over the years, I completely lost touch with the language,” she said.

However, she recently befriended an Arab and has helped to revive her interest in relearning the language.

“I started watching Arabic movies and listening to Arabic songs. That's where my love for the language was reignited, and I decided to learn Arabic again.”

Affordable, interactive and fun

Downloading a language app was the easiest way for her to brush up her language skills.

After eight months, using the apps has been a much more engaging experience, and cheaper as well.

“With a full-time job, it is not easy to attend language classes at a specific time,” she said. “Using Duolingo, alongside Google Translation, allows me to learn at my own pace. It's also much cheaper.”

The high cost of private tutors and the fees charged by conventional language learning tools are one of the reasons why many residents prefer to learn Arabic through mobile apps.

Vincent Gomes, an Indian sales manager in Sharjah, said he tried to hire an Arabic tutor but the cost was beyond his pocket.

“He was charging me Dh100 per lesson and I simply could not afford that. I took seven lessons by forking out Dh700,” he said. “That kind of money is not sustainable in the long run.”

He switched to popular language app Rosetta Stone and has been using the app for nine months. He can now speak basic Arabic.

Pandemic learning boom

In February 2023, Duolingo was the most popular language learning app worldwide based on monthly downloads, with almost 13.4 million users downloading it on their mobile devices during the month.

This was partly driven by a boom in interest in languages as people all over the world turned to mobile apps during the coronavirus pandemic to learn a new language to beat the boredom of lockdown.

As of 2022, the app has over 500 million registered users.

Babbel, another popular app, uses real conversations by native speakers to teach a new language.

It generated €198 million ($217.2 million) in revenue in 2021, a 34 per cent annual increase. More than 10 million people have subscribed to Babbel since its launch in 2008.

Arabits, an AI-powered language learning tool for residents, is also helping many non-Arabic speakers to learn the language across the UAE.

“Since its launch in 2021, Arabits has been downloaded over 1.8 million times through Google Play and the Apple App Store,” said Geoffrey Alphonso, chief executive of Alef Education, the UAE-based education technology company that launched Arabits.

“The app aims to facilitate Arabic language learning for approximately 80 per cent of the UAE population who do not speak Arabic, in addition to the student population.

“Learning Arabic is complex and challenging, especially for non-native speakers. That's why we developed Arabits. It helps learners develop their Arabic reading, writing, speaking and listening skills to suit each learner’s ability and learning style.”

But can these apps truly help you become fluent in a language?

Dr Hanada Thomure, endowed chair and professor of Arabic language studies at Zayed University in Dubai, told The National that there was “no conclusive evidence” to prove this.

However, she said these popular apps were helping learners reach a basic or intermediate level.

“It is great to see that many people are grabbing these opportunities,” she told The National.

“Many AI-powered learning language tools are accelerating the language learning process. It is definitely helping bridge the gap in Arabic language learning.”

Profile of Bitex UAE

Date of launch: November 2018

Founder: Monark Modi

Based: Business Bay, Dubai

Sector: Financial services

Size: Eight employees

Investors: Self-funded to date with $1m of personal savings

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Top New Zealand cop on policing the virtual world

New Zealand police began closer scrutiny of social media and online communities after the attacks on two mosques in March, the country's top officer said.

The killing of 51 people in Christchurch and wounding of more than 40 others shocked the world. Brenton Tarrant, a suspected white supremacist, was accused of the killings. His trial is ongoing and he denies the charges.

Mike Bush, commissioner of New Zealand Police, said officers looked closely at how they monitored social media in the wake of the tragedy to see if lessons could be learned.

“We decided that it was fit for purpose but we need to deepen it in terms of community relationships, extending them not only with the traditional community but the virtual one as well," he told The National.

"We want to get ahead of attacks like we suffered in New Zealand so we have to challenge ourselves to be better."

COMPANY PROFILE

Founders: Sebastian Stefan, Sebastian Morar and Claudia Pacurar

Based: Dubai, UAE

Founded: 2014

Number of employees: 36

Sector: Logistics

Raised: $2.5 million

Investors: DP World, Prime Venture Partners and family offices in Saudi Arabia and the UAE

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Stars: Jamie Foxx, Joseph Gordon-Levitt, Dominique Fishback

Director: ​Henry Joost and Ariel Schulman

Rating: 3.5/5

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Libya's Gold

UN Panel of Experts found regime secretly sold a fifth of the country's gold reserves. 

The panel’s 2017 report followed a trail to West Africa where large sums of cash and gold were hidden by Abdullah Al Senussi, Qaddafi’s former intelligence chief, in 2011.

Cases filled with cash that was said to amount to $560m in 100 dollar notes, that was kept by a group of Libyans in Ouagadougou, Burkina Faso.

A second stash was said to have been held in Accra, Ghana, inside boxes at the local offices of an international human rights organisation based in France.

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Favourite holiday destination: I really enjoyed Sri Lanka and Vietnam but my dream destination is the Maldives.

Favourite food: My mum’s Chinese cooking.

Favourite film: Robocop, followed by The Terminator.

Hobbies: Off-roading, scuba diving, playing squash and going to the gym.

 

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

Results

Female 49kg: Mayssa Bastos (BRA) bt Thamires Aquino (BRA); points 0-0 (advantage points points 1-0).

Female 55kg: Bianca Basilio (BRA) bt Amal Amjahid (BEL); points 4-2.

Female 62kg: Beatriz Mesquita (BRA) v Ffion Davies (GBR); 10-2.

Female 70kg: Thamara Silva (BRA) bt Alessandra Moss (AUS); submission.

Female 90kg: Gabreili Passanha (BRA) bt Claire-France Thevenon (FRA); submission.

Male 56kg: Hiago George (BRA) bt Carlos Alberto da Silva (BRA); 2-2 (2-0)

Male 62kg: Gabriel de Sousa (BRA) bt Joao Miyao (BRA); 2-2 (2-1)

Male 69kg: Paulo Miyao (BRA) bt Isaac Doederlein (USA); 2-2 (2-2) Ref decision.

Male 77kg: Tommy Langarkar (NOR) by Oliver Lovell (GBR); submission.

Male 85kg: Rudson Mateus Teles (BRA) bt Faisal Al Ketbi (UAE); 2-2 (1-1) Ref decision.

Male 94kg: Kaynan Duarte (BRA) bt Adam Wardzinski (POL); submission.

Male 110kg: Joao Rocha (BRA) bt Yahia Mansoor Al Hammadi (UAE); submission.

South Africa's T20 squad

Duminy (c), Behardien, Dala, De Villiers, Hendricks, Jonker, Klaasen (wkt), Miller, Morris, Paterson, Phangiso, Phehlukwayo, Shamsi, Smuts.

2025 Fifa Club World Cup groups

Group A: Palmeiras, Porto, Al Ahly, Inter Miami.

Group B: Paris Saint-Germain, Atletico Madrid, Botafogo, Seattle.

Group C: Bayern Munich, Auckland City, Boca Juniors, Benfica.

Group D: Flamengo, ES Tunis, Chelsea, Leon.

Group E: River Plate, Urawa, Monterrey, Inter Milan.

Group F: Fluminense, Borussia Dortmund, Ulsan, Mamelodi Sundowns.

Group G: Manchester City, Wydad, Al Ain, Juventus.

Group H: Real Madrid, Al Hilal, Pachuca, Salzburg.

Summer special
UPI facts

More than 2.2 million Indian tourists arrived in UAE in 2023
More than 3.5 million Indians reside in UAE
Indian tourists can make purchases in UAE using rupee accounts in India through QR-code-based UPI real-time payment systems
Indian residents in UAE can use their non-resident NRO and NRE accounts held in Indian banks linked to a UAE mobile number for UPI transactions

Terminator: Dark Fate

Director: Tim Miller

Starring: Arnold Schwarzenegger, Linda Hamilton, Mackenzie Davis 

Rating: 3/5

Ponti

Sharlene Teo, Pan Macmillan

While you're here
The bio

Favourite book: Peter Rabbit. I used to read it to my three children and still read it myself. If I am feeling down it brings back good memories.

Best thing about your job: Getting to help people. My mum always told me never to pass up an opportunity to do a good deed.

Best part of life in the UAE: The weather. The constant sunshine is amazing and there is always something to do, you have so many options when it comes to how to spend your day.

Favourite holiday destination: Malaysia. I went there for my honeymoon and ended up volunteering to teach local children for a few hours each day. It is such a special place and I plan to retire there one day.

The lowdown

Badla

Rating: 2.5/5

Produced by: Red Chillies, Azure Entertainment 

Director: Sujoy Ghosh

Cast: Amitabh Bachchan, Taapsee Pannu, Amrita Singh, Tony Luke

Pakistanis%20at%20the%20ILT20%20
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Company Profile

Name: Thndr
Started: 2019
Co-founders: Ahmad Hammouda and Seif Amr
Sector: FinTech
Headquarters: Egypt
UAE base: Hub71, Abu Dhabi
Current number of staff: More than 150
Funds raised: $22 million

Sri Lanka Test squad:

Dimuth Karunaratne (stand-in captain), Niroshan Dickwella (vice captain), Lahiru Thirimanne, Kaushal Silva, Kusal Mendis, Kusal Janith Perera, Milinda Siriwardana, Dhananjaya de Silva, Oshada Fernando, Angelo Perera, Suranga Lakmal, Kasun Rajitha, Vishwa Fernando, Chamika Karunaratne, Mohamed Shiraz, Lakshan Sandakan and Lasith Embuldeniya.

Women's Prize for Fiction shortlist

The Silence of the Girls by Pat Barker

My Sister, the Serial Killer by Oyinkan Braithwaite

Milkman by Anna Burns

Ordinary People by Diana Evans

An American Marriage by Tayari Jones

Circe by Madeline Miller

SPEC%20SHEET%3A%20APPLE%20M3%20MACBOOK%20AIR%20(13%22)
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Updated: August 31, 2023, 7:50 AM