iPhone 15 frenzy as hundreds queue at Dubai malls a day before new models go on sale


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Hundreds of Apple superfans descended on Dubai malls on Thursday, trying to be first in line for the latest iPhone – a day before it goes on sale.

Long queues of shoppers hoping to snap up the hotly-anticipated iPhone 15 formed around the Apple Store in Dubai Mall.

Big crowds also formed at Dubai's Mall of the Emirates, with videos of the crowds shared on social media.

Apple's annual smartphone launches regularly draw frenzied interest around the world.

I need to get it now. A month from now is no good
Zooshan,
Apple fanatic

Hundreds started to queue in the afternoon at Dubai Mall, with the crowds swelling significantly by 7pm.

Security staff erected barriers, while guards with loud speakers urged Apple devotees to stop surging forward, before corralling them into several zones.

“It happens every time,” a cafe worker said with a smile, looking at the throngs of people. “It started hours ago.”

Some shoppers were prepared to wait overnight, while others said they were hoping to pre-book their phone and return on Friday to collect it.

The queues drew onlookers in the already jam-packed mall. Rows of people on the upper floors shot video of the Apple faithful and even took selfies.

Long night

  • People queue for the iPhone 15 at Mall of the Emirates in Dubai. Antonie Robertson / The National
    People queue for the iPhone 15 at Mall of the Emirates in Dubai. Antonie Robertson / The National
  • People queue for the iPhone 15 at Mall of the Emirates in Dubai. Pawan Singh / The National
    People queue for the iPhone 15 at Mall of the Emirates in Dubai. Pawan Singh / The National
  • People queue for the iPhone 15 at Mall of the Emirates in Dubai. Pawan Singh / The National
    People queue for the iPhone 15 at Mall of the Emirates in Dubai. Pawan Singh / The National
  • People queue for the iPhone 15 at Mall of the Emirates in Dubai. Pawan Singh / The National
    People queue for the iPhone 15 at Mall of the Emirates in Dubai. Pawan Singh / The National
  • People queue for the iPhone 15 at Mall of the Emirates in Dubai. Pawan Singh / The National
    People queue for the iPhone 15 at Mall of the Emirates in Dubai. Pawan Singh / The National
  • People queue for the iPhone 15 at Mall of the Emirates in Dubai. Pawan Singh / The National
    People queue for the iPhone 15 at Mall of the Emirates in Dubai. Pawan Singh / The National
  • People queue for the iPhone 15 at Mall of the Emirates in Dubai. Pawan Singh / The National
    People queue for the iPhone 15 at Mall of the Emirates in Dubai. Pawan Singh / The National
  • People queue for the iPhone 15 at Dubai Mall in Dubai. John Dennehy / The National
    People queue for the iPhone 15 at Dubai Mall in Dubai. John Dennehy / The National
  • People queue for the iPhone 15 at Mall of the Emirates in Dubai. Antonie Robertson / The National
    People queue for the iPhone 15 at Mall of the Emirates in Dubai. Antonie Robertson / The National
  • People queue for the iPhone 15 at Mall of the Emirates in Dubai. Antonie Robertson / The National
    People queue for the iPhone 15 at Mall of the Emirates in Dubai. Antonie Robertson / The National
  • People queue for the iPhone 15 at Mall of the Emirates in Dubai. Antonie Robertson / The National
    People queue for the iPhone 15 at Mall of the Emirates in Dubai. Antonie Robertson / The National
  • People queue for the iPhone 15 at Mall of the Emirates in Dubai. Antonie Robertson / The National
    People queue for the iPhone 15 at Mall of the Emirates in Dubai. Antonie Robertson / The National
  • People queue for the iPhone 15 at Mall of the Emirates in Dubai. Antonie Robertson / The National
    People queue for the iPhone 15 at Mall of the Emirates in Dubai. Antonie Robertson / The National

“I will wait here until midnight,” said Rana, who was hoping to pre-order the iPhone 15 and collect it on Friday. “I am excited. Everyone is excited. I want to show off the phone to family and friends.”

Alongside Rana, his friend Zooshan said: “I need to get it now. A month from now is no good.”

He said he would update his social media with a photo as soon as he bagged the new phone.

Several shoppers said there were phone traders in the queue intent on securing the new models to resell quickly.

One shop worker, who has seen it all before, remarked: “Crazy, crazy people.”

A customer service representative at Dubai Mall said shoppers would not be allowed to camp out overnight outside the Apple store.

The mall's website states that its operates from 10am until 11pm, Monday to Thursday.

Tech phenomenon

Apple unveiled four new handsets – the iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max – at its high-profile “Wonderlust” event, streamed from its Cupertino headquarters in California earlier this month.

Prices for the new models range from Dh3,399 for the standard 1phone 15 to Dh6,799 for the top-of-the-range iPhone 15 Pro Max.

The iPhone accounts for about 50 per cent of Apple’s sales, and the company is counting on the new model to help reverse a recent sales slide.

While you're here
Specs

Engine: 51.5kW electric motor

Range: 400km

Power: 134bhp

Torque: 175Nm

Price: From Dh98,800

Available: Now

Key facilities
  • Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
  • Premier League-standard football pitch
  • 400m Olympic running track
  • NBA-spec basketball court with auditorium
  • 600-seat auditorium
  • Spaces for historical and cultural exploration
  • An elevated football field that doubles as a helipad
  • Specialist robotics and science laboratories
  • AR and VR-enabled learning centres
  • Disruption Lab and Research Centre for developing entrepreneurial skills
The specs: 2018 Renault Koleos

Price, base: From Dh77,900
Engine: 2.5L, in-line four-cylinder
Transmission: Continuously variable transmission
Power: 170hp @ 6,000rpm
Torque: 233Nm @ 4,000rpm
Fuel economy, combined: 8.3L / 100km

Company Fact Box

Company name/date started: Abwaab Technologies / September 2019

Founders: Hamdi Tabbaa, co-founder and CEO. Hussein Alsarabi, co-founder and CTO

Based: Amman, Jordan

Sector: Education Technology

Size (employees/revenue): Total team size: 65. Full-time employees: 25. Revenue undisclosed

Stage: early-stage startup 

Investors: Adam Tech Ventures, Endure Capital, Equitrust, the World Bank-backed Innovative Startups SMEs Fund, a London investment fund, a number of former and current executives from Uber and Netflix, among others.

World ranking (at month’s end)
Jan - 257
Feb - 198
Mar - 159
Apr - 161
May - 159
Jun – 162
Currently: 88

Year-end rank since turning pro
2016 - 279
2015 - 185
2014 - 143
2013 - 63
2012 - 384
2011 - 883

57%20Seconds
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Skewed figures

In the village of Mevagissey in southwest England the housing stock has doubled in the last century while the number of residents is half the historic high. The village's Neighbourhood Development Plan states that 26% of homes are holiday retreats. Prices are high, averaging around £300,000, £50,000 more than the Cornish average of £250,000. The local average wage is £15,458. 

JOKE'S%20ON%20YOU
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Groom and Two Brides

Director: Elie Semaan

Starring: Abdullah Boushehri, Laila Abdallah, Lulwa Almulla

Rating: 3/5

UAE rugby season

FIXTURES

West Asia Premiership

Dubai Hurricanes v Dubai Knights Eagles

Dubai Tigers v Bahrain

Jebel Ali Dragons v Abu Dhabi Harlequins

UAE Division 1

Dubai Sharks v Dubai Hurricanes II

Al Ain Amblers v Dubai Knights Eagles II

Dubai Tigers II v Abu Dhabi Saracens

Jebel Ali Dragons II v Abu Dhabi Harlequins II

Sharjah Wanderers v Dubai Exiles II

 

LAST SEASON

West Asia Premiership

Winners – Bahrain

Runners-up – Dubai Exiles

UAE Premiership

Winners – Abu Dhabi Harlequins

Runners-up – Jebel Ali Dragons

Dubai Rugby Sevens

Winners – Dubai Hurricanes

Runners-up – Abu Dhabi Harlequins

UAE Conference

Winners – Dubai Tigers

Runners-up – Al Ain Amblers

The Bio

Favourite place in UAE: Al Rams pearling village

What one book should everyone read: Any book written before electricity was invented. When a writer willingly worked under candlelight, you know he/she had a real passion for their craft

Your favourite type of pearl: All of them. No pearl looks the same and each carries its own unique characteristics, like humans

Best time to swim in the sea: When there is enough light to see beneath the surface

BEACH SOCCER WORLD CUP

Group A

Paraguay
Japan
Switzerland
USA

Group B

Uruguay
Mexico
Italy
Tahiti

Group C

Belarus
UAE
Senegal
Russia

Group D

Brazil
Oman
Portugal
Nigeria

What the law says

Micro-retirement is not a recognised concept or employment status under Federal Decree Law No. 33 of 2021 on the Regulation of Labour Relations (as amended) (UAE Labour Law). As such, it reflects a voluntary work-life balance practice, rather than a recognised legal employment category, according to Dilini Loku, senior associate for law firm Gateley Middle East.

“Some companies may offer formal sabbatical policies or career break programmes; however, beyond such arrangements, there is no automatic right or statutory entitlement to extended breaks,” she explains.

“Any leave taken beyond statutory entitlements, such as annual leave, is typically regarded as unpaid leave in accordance with Article 33 of the UAE Labour Law. While employees may legally take unpaid leave, such requests are subject to the employer’s discretion and require approval.”

If an employee resigns to pursue micro-retirement, the employment contract is terminated, and the employer is under no legal obligation to rehire the employee in the future unless specific contractual agreements are in place (such as return-to-work arrangements), which are generally uncommon, Ms Loku adds.

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

Updated: September 22, 2023, 4:57 AM