Placing too much importance on social media influencers and their health advice can be dangerous, experts have warned. Photo: Getty
Placing too much importance on social media influencers and their health advice can be dangerous, experts have warned. Photo: Getty
Placing too much importance on social media influencers and their health advice can be dangerous, experts have warned. Photo: Getty
Placing too much importance on social media influencers and their health advice can be dangerous, experts have warned. Photo: Getty

Young people at risk from social media-driven diet trends, experts warn


Anam Rizvi
  • English
  • Arabic

Young people following dangerous diet trends and accepting health advice from social media influencers have been warned about the adverse health effects by experts.

From eating only chicken breast or raw carrots to replacing meals with protein shakes, some young people in the UAE and abroad are blindly following social media trends, which can cause serious illnesses.

Kanika Hughes, co-founder, chef and nutritionist of Leela’s Lunches, who provide meals to schools and nurseries in Abu Dhabi and Dubai, said many pupils get “their nutritional information off Instagram”.

When it comes to health and wellness, there's no hack
Kanika Hughes,
co-founder of Leela's Lunches

“Just about anybody with six pack abs or anybody who's a trainer, they follow them and they'll do this one size fits all approach,” said Ms Hughes.

“This can be really dangerous because this is just not the way we're supposed to be thinking about food.

“I really worry about how social media influences nutrition trends in a way that didn't exist 10 years ago.”

She warned young people against taking health or skincare advice from influencers who were not qualified for the job.

Dangerous diet trends circulating online, such as only eating carrots, can damage your health experts say. Getty
Dangerous diet trends circulating online, such as only eating carrots, can damage your health experts say. Getty

While giving a talk at a school in the UAE, Ms Hughes asked pupils about popular food trends and found many had tried diets including a coffee cleanse or eating only raw carrots.

“These are just the kind of bizarre things you would not expect a 15-year-old to get into,” said Ms Hughes.

“My main problem is this notion of a quick fix. When it comes to health and wellness, there's no hack.”

Excessive social media use has been linked with a decline in mental health, with the Arab Youth Survey 2023 finding that 60 per cent of young Arabs thought it was having a harmful impact on their mental well-being.

Just under three-quarters of those surveyed, 74 per cent, said they were struggling to disconnect from social media.

Faten El Hajj, a mum of two in Dubai, said her 16-year-old son preferred to follow the recommendation of social media influencers rather than a doctor when choosing acne medication.

“One advantage was that [social media] encouraged them to go to the gym, but at the same time, they started asking to buy protein powder, as well as creatine powder, which is causing serious health issues at this age,” said Ms El Hajj.

“When he turned 15 and started having acne on his face, he wanted to take Accutane (Isotretinoin).

“We consulted a doctor who advised him not to go through this, but he was not trusting the doctor and trusted those influencers more than the doctors.

“In addition to promoting unhealthy behaviours, influencers can have a negative impact on our younger children's mental health because the social media platforms are designed to be addictive. So many young people are spending hours scrolling through feeds.

“It reached the level that they are comparing themselves to others and it leaves them feeling inadequate somehow.”

One size doesn't fit all

Olivia Izzo, a psychotherapist who specialises in child and adolescent mental health at The Psychiatry and Therapy Centre, says the impact of influencers can be dangerous. Photo: Supplied
Olivia Izzo, a psychotherapist who specialises in child and adolescent mental health at The Psychiatry and Therapy Centre, says the impact of influencers can be dangerous. Photo: Supplied

Olivia Izzo, a psychotherapist who specialises in child and adolescent mental health at The Psychiatry and Therapy Centre in Dubai, said she had seen a lot of young people interested in influencer diets.

She noted the extremity of the situation, with children between the ages of 14 and 17 influenced by beauty, wellness, and diet trends, and others obsessed with junk food.

“It's up to your nutritionist, it's up to your doctor, to decide what your best meal plan is. It's not up to an influencer and this is why it's so dangerous,” said Ms Izzo.

“Not everyone can tolerate all these kinds of diets and it can be dangerous, because it's not been medically suited to that individual person.

“If we're always comparing ourselves to this fitness influencer or wellness influencer, we're never truly going to be happy because we're not focusing on ourselves and who we want to be. We're just aspiring to copy someone else.”

Brilliant Mhlanga, professor of strategic communication and media at Abu Dhabi University said parents, schools, authorities and the government should come together to put clear and effective policies in place.

"At any given time, each generation has [something negative] that impresses it," he said.

"It is in those times that parents and schools and the relevant authorities have to come in and come up with policies that will actually stop those things from happening."

The companies behind influential social media platforms have long said that they spare no effort in shutting down harmful content when shared by users.

Lynn Sutton, TikTok’s head of Outreach and Partnerships, Trust and Safety EMEA, was at TikTok's MENAT Youth Mental Health Summit in Dubai last week where she said they aimed to protect people by having safeguards in place.

“Our community guidelines are designed to ensure the platform remains a positive and inclusive space for everyone. We take action to address potential challenges,” said Ms Sutton.

“We diversify content within the newsfeed. If we see a trend is happening again, and again, and again, or something is picking up popularity, we have detection models that will take that, then go and do an investigation.”

SPEC%20SHEET
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RESULTS

5pm Maiden (PA) Dh80,000 (Turf) 1,600m

Winner Thabet Al Reef, Bernardo Pinheiro (jockey), Abdallah Al Hammadi (trainer)

5.30pm Handicap (PA) Dh80,000 (T) 1,600m

Winner Blue Diamond, Pat Cosgrave, Abdallah Al Hammadi

6pm Arabian Triple Crown Round-1 Listed (PA) Dh230,000 (T) 1,600m

Winner Hameem, Adrie de Vries, Abdallah Al Hammadi

6.30pm Wathba Stallions Cup Handicap (PA) Dh70,000 (T) 1,400m

Winner Shoja’A Muscat, Szczepan Mazur, Ibrahim Al Hadhrami

7pm Maiden (PA) Dh80,000 (T) 1,200m

Winner Heros De Lagarde, Szczepan Mazur, Ibrahim Al Hadhrami

7.30pm Handicap (TB) Dh100,000 (T) 2,400m

Winner Good Tidings, Antonio Fresu, Musabah Al Muhairi

Ten tax points to be aware of in 2026

1. Domestic VAT refund amendments: request your refund within five years

If a business does not apply for the refund on time, they lose their credit.

2. E-invoicing in the UAE

Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption. 

3. More tax audits

Tax authorities are increasingly using data already available across multiple filings to identify audit risks. 

4. More beneficial VAT and excise tax penalty regime

Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.

5. Greater emphasis on statutory audit

There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.

6. Further transfer pricing enforcement

Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes. 

7. Limited time periods for audits

Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion. 

8. Pillar 2 implementation 

Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.

9. Reduced compliance obligations for imported goods and services

Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations. 

10. Substance and CbC reporting focus

Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity. 

Contributed by Thomas Vanhee and Hend Rashwan, Aurifer

WHAT ARE NFTs?

     

 

    

 

   

 

Non-fungible tokens (NFTs) are tokens that represent ownership of unique items. They allow the tokenisation of things such as art, collectibles and even real estate.

 

An NFT can have only one official owner at one time. And since they're minted and secured on the Ethereum blockchain, no one can modify the record of ownership, not even copy-paste it into a new one.

 

This means NFTs are not interchangeable and cannot be exchanged with other items. In contrast, fungible items, such as fiat currencies, can be exchanged because their value defines them rather than their unique properties.

 
Specs
Engine: Electric motor generating 54.2kWh (Cooper SE and Aceman SE), 64.6kW (Countryman All4 SE)
Power: 218hp (Cooper and Aceman), 313hp (Countryman)
Torque: 330Nm (Cooper and Aceman), 494Nm (Countryman)
On sale: Now
Price: From Dh158,000 (Cooper), Dh168,000 (Aceman), Dh190,000 (Countryman)

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

What is Genes in Space?

Genes in Space is an annual competition first launched by the UAE Space Agency, The National and Boeing in 2015.

It challenges school pupils to design experiments to be conducted in space and it aims to encourage future talent for the UAE’s fledgling space industry. It is the first of its kind in the UAE and, as well as encouraging talent, it also aims to raise interest and awareness among the general population about space exploration. 

GROUP RESULTS

Group A
Results

Ireland beat UAE by 226 runs
West Indies beat Netherlands by 54 runs

Group B
Results

Zimbabwe tied with Scotland
Nepal beat Hong Kong by five wickets

The specs: Volvo XC40

Price: base / as tested: Dh185,000

Engine: 2.0-litre, turbocharged in-line four-cylinder

Gearbox: Eight-speed automatic

Power: 250hp @ 5,500rpm

Torque: 350Nm @ 1,500rpm

Fuel economy, combined: 10.4L / 100km

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THE CARD

2pm: Maiden Dh 60,000 (Dirt) 1,400m

2.30pm: Handicap Dh 76,000 (D) 1,400m

3pm: Handicap Dh 64,000 (D) 1,200m

3.30pm: Shadwell Farm Conditions Dh 100,000 (D) 1,000m

4pm: Maiden Dh 60,000 (D) 1,000m

4.30pm: Handicap 64,000 (D) 1,950m

How to apply for a drone permit
  • Individuals must register on UAE Drone app or website using their UAE Pass
  • Add all their personal details, including name, nationality, passport number, Emiratis ID, email and phone number
  • Upload the training certificate from a centre accredited by the GCAA
  • Submit their request
What are the regulations?
  • Fly it within visual line of sight
  • Never over populated areas
  • Ensure maximum flying height of 400 feet (122 metres) above ground level is not crossed
  • Users must avoid flying over restricted areas listed on the UAE Drone app
  • Only fly the drone during the day, and never at night
  • Should have a live feed of the drone flight
  • Drones must weigh 5 kg or less
Ferrari
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Updated: February 21, 2024, 10:24 AM