As the UAE hosts a growing number of international events, such as the annual Abu Dhabi Grand Prix at the Yas Marina Circuit, this has created a demand for more event management professionals to run the shows. Pawan Singh / The National
As the UAE hosts a growing number of international events, such as the annual Abu Dhabi Grand Prix at the Yas Marina Circuit, this has created a demand for more event management professionals to run the shows. Pawan Singh / The National
As the UAE hosts a growing number of international events, such as the annual Abu Dhabi Grand Prix at the Yas Marina Circuit, this has created a demand for more event management professionals to run the shows. Pawan Singh / The National
As the UAE hosts a growing number of international events, such as the annual Abu Dhabi Grand Prix at the Yas Marina Circuit, this has created a demand for more event management professionals to run t

Event experts needed to run the show


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DUBAI // With the clock ticking down to the start of Expo 2020 and increasingly more major international events being held in the UAE, there is a growing need for professionals who can manage them successfully.

Although the UAE hosts Formula One races and the Dubai Rugby Sevens, no university in the UAE offers degree-level training in the events industry.

“Just about every university in the UK offers events-management degrees of some sort because London won its Olympic bid,” said Angela Anthonisz, a lecturer at the Emirates Academy of Hospitality Management.

“There are lots of events companies here but they may not be aware of the international standards that are used in terms of health and safety and risk management. Events managers have a duty of care when it comes to how they look after attendees.”

According to research by Deloitte, events management is one of the biggest skill sets missing for 2020, along with hospitality, food and beverage and restaurant management.

Ms Anthonisz said one issue is that hospitality is not viewed as a career and “is seen as something you do if you have to”.

Thomas Ovesen, chief executive of 117 Live, said the status of the industry must be raised.

“The absence of academic degrees is a reflection of how the live-events industry is categorised or rated by authorities as well as the commercial hospitality industry, of which it is an integral part. In most countries it is recognised as a strong component.”

Yet it is a career that requires thorough training and qualifications, Ms Anthonisz said.

“Capacity management, crowd control, these all require training. Running an Expo is going to demand a team of people with a particular skill set, who really know what they’re doing when it comes to events. It’s one of the three mega events, along with the World Cup and Olympics, and they can make or break a destination if not done well.”

The growing demand for ­degrees in the industry is a reflection of the level of professionalism in countries with established events industries, as many degree courses cover planning, logistics, health and safety, licensing and risk management, Ms Anthonisz said.

“In terms of employability, the event degree programmes have an industry placement of about 80-90 per cent. Students can have a job within six months of leaving university. When I was at Huddersfield University [in the UK] it was about 90 per cent, because a lot of students went back to the employer that they worked with during the course.”

Without a formal body, as found in other parts of the world, the industry in the Emirates faces challenges.

James Magee, chief executive at Global Event Management Group, agreed that formal qualifications and training were key for those looking to recruit, with experience usually gained during studies or placement year.

“One of Dubai’s biggest and fastest-growing industries has been the event business since 1990, yet talent is still imported and very little is being done to train or educate a new breed of event manager,” he said.

“Courses and recognised qualifications need to be developed to respond to this and prepare the market for Expo 2020 and beyond. A fund needs to be developed to help these courses, to create recognised qualifications among people who know these markets. International expertise is important, but so is local knowledge if we are to achieve greater things in the future.”

mswan@thenational.ae

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RESULT

West Brom 2 Liverpool 2
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Liverpool: Ings (4'), Salah (72') 

RESULTS

5pm: Wathba Stallions Cup – Maiden (PA) Dh70,000 (Dirt) 1,400m
Winner: Yas Xmnsor, Sean Kirrane (jockey), Khalifa Al Neyadi (trainer)

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7.30pm: Jebel Hafeet – Conditions (PA) Dh85,000 (D) 2,000m
Winner: AF Ramz, Sean Kirrane, Khalifa Al Neyadi

8pm: Al Saad – Handicap (TB) Dh70,000 (D) 2,000m
Winner: Sea Skimmer, Gabriele Malune, Kareem Ramadan

UAE currency: the story behind the money in your pockets
match info

Maratha Arabians 138-2

C Lynn 91*, A Lyth 20, B Laughlin 1-15

Team Abu Dhabi 114-3

L Wright 40*, L Malinga 0-13, M McClenaghan 1-17

Maratha Arabians won by 24 runs

The Al Barzakh Festival takes place on Wednesday and Thursday at 7.30pm in the Red Theatre, NYUAD, Saadiyat Island. Tickets cost Dh105 for adults from platinumlist.net

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TOURNAMENT INFO

Fixtures
Sunday January 5 - Oman v UAE
Monday January 6 - UAE v Namibia
Wednesday January 8 - Oman v Namibia
Thursday January 9 - Oman v UAE
Saturday January 11 - UAE v Namibia
Sunday January 12 – Oman v Namibia

UAE squad
Ahmed Raza (captain), Rohan Mustafa, Mohammed Usman, CP Rizwan, Waheed Ahmed, Zawar Farid, Darius D’Silva, Karthik Meiyappan, Jonathan Figy, Vriitya Aravind, Zahoor Khan, Junaid Siddique, Basil Hameed, Chirag Suri

Bio

Born in Dubai in 1994
Her father is a retired Emirati police officer and her mother is originally from Kuwait
She Graduated from the American University of Sharjah in 2015 and is currently working on her Masters in Communication from the University of Sharjah.
Her favourite film is Pacific Rim, directed by Guillermo del Toro

UK-EU trade at a glance

EU fishing vessels guaranteed access to UK waters for 12 years

Co-operation on security initiatives and procurement of defence products

Youth experience scheme to work, study or volunteer in UK and EU countries

Smoother border management with use of e-gates

Cutting red tape on import and export of food

Graduated from the American University of Sharjah

She is the eldest of three brothers and two sisters

Has helped solve 15 cases of electric shocks

Enjoys travelling, reading and horse riding

 

How to watch Ireland v Pakistan in UAE

When: The one-off Test starts on Friday, May 11
What time: Each day’s play is scheduled to start at 2pm UAE time.
TV: The match will be broadcast on OSN Sports Cricket HD. Subscribers to the channel can also stream the action live on OSN Play.

Company profile

Company name: Suraasa

Started: 2018

Founders: Rishabh Khanna, Ankit Khanna and Sahil Makker

Based: India, UAE and the UK

Industry: EdTech

Initial investment: More than $200,000 in seed funding

UAE SQUAD

Ali Khaseif, Mohammed Al Shamsi, Fahad Al Dhanhani, Khalid Essa, Bandar Al Ahbabi, Salem Rashid, Shaheen Abdulrahman, Khalifa Al Hammadi, Mohammed Al Attas, Walid Abbas, Hassan Al Mahrami, Mahmoud Khamis, Alhassan Saleh, Ali Salmeen, Yahia Nader, Abdullah Ramadan, Majed Hassan, Abdullah Al Naqbi, Fabio De Lima, Khalil Al Hammadi, Khalfan Mubarak, Tahnoun Al Zaabi, Muhammed Jumah, Yahya Al Ghassani, Caio Canedo, Ali Mabkhout, Sebastian Tagliabue, Zayed Al Ameri

UAE currency: the story behind the money in your pockets
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Fuel economy, combined: 6.5L / 100km

The biog

Born: Kuwait in 1986
Family: She is the youngest of seven siblings
Time in the UAE: 10 years
Hobbies: audiobooks and fitness: she works out every day, enjoying kickboxing and basketball

THE DETAILS

Kaala

Dir: Pa. Ranjith

Starring: Rajinikanth, Huma Qureshi, Easwari Rao, Nana Patekar  

Rating: 1.5/5 

HAJJAN
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Fines for littering

In Dubai:

Dh200 for littering or spitting in the Dubai Metro

Dh500 for throwing cigarette butts or chewing gum on the floor, or littering from a vehicle. 
Dh1,000 for littering on a beach, spitting in public places, throwing a cigarette butt from a vehicle

In Sharjah and other emirates
Dh500 for littering - including cigarette butts and chewing gum - in public places and beaches in Sharjah
Dh2,000 for littering in Sharjah deserts
Dh500 for littering from a vehicle in Ras Al Khaimah
Dh1,000 for littering from a car in Abu Dhabi
Dh1,000 to Dh100,000 for dumping waste in residential or public areas in Al Ain
Dh10,000 for littering at Ajman's beaches 

Global Fungi Facts

• Scientists estimate there could be as many as 3 million fungal species globally
• Only about 160,000 have been officially described leaving around 90% undiscovered
• Fungi account for roughly 90% of Earth's unknown biodiversity
• Forest fungi help tackle climate change, absorbing up to 36% of global fossil fuel emissions annually and storing around 5 billion tonnes of carbon in the planet's topsoil

Essentials

The flights

Etihad (etihad.ae) and flydubai (flydubai.com) fly direct to Baku three times a week from Dh1,250 return, including taxes. 
 

The stay

A seven-night “Fundamental Detox” programme at the Chenot Palace (chenotpalace.com/en) costs from €3,000 (Dh13,197) per person, including taxes, accommodation, 3 medical consultations, 2 nutritional consultations, a detox diet, a body composition analysis, a bio-energetic check-up, four Chenot bio-energetic treatments, six Chenot energetic massages, six hydro-aromatherapy treatments, six phyto-mud treatments, six hydro-jet treatments and access to the gym, indoor pool, sauna and steam room. Additional tests and treatments cost extra.