• Sheikh Mohammed bin Rashid, Prime Minister and Ruler of Dubai, launches the National Policy for Quality of Digital Life on Monday. Courtesy: Dubai Media Office
    Sheikh Mohammed bin Rashid, Prime Minister and Ruler of Dubai, launches the National Policy for Quality of Digital Life on Monday. Courtesy: Dubai Media Office
  • Sheikh Mohammed bin Rashid, Prime Minister and Ruler of Dubai, and Sheikh Saif bin Zayed, Deputy Prime Minister and Minister of Interior, launch the National Policy for Quality of Digital Life on Monday. Courtesy: Dubai Media Office
    Sheikh Mohammed bin Rashid, Prime Minister and Ruler of Dubai, and Sheikh Saif bin Zayed, Deputy Prime Minister and Minister of Interior, launch the National Policy for Quality of Digital Life on Monday. Courtesy: Dubai Media Office
  • Sheikh Mohammed bin Rashid, Prime Minister and Ruler of Dubai, and Sheikh Mansour bin Zayed, Deputy Prime Minister and Minister of Presidential Affairs, launch the National Policy for Quality of Digital Life on Monday. Courtesy: Dubai Media Office
    Sheikh Mohammed bin Rashid, Prime Minister and Ruler of Dubai, and Sheikh Mansour bin Zayed, Deputy Prime Minister and Minister of Presidential Affairs, launch the National Policy for Quality of Digital Life on Monday. Courtesy: Dubai Media Office
  • Sheikh Mohammed bin Rashid, Prime Minister and Ruler of Dubai, Sheikh Saif bin Zayed, Deputy Prime Minister and Minister of Interior, and Sheikh Mansour bin Zayed, Deputy Prime Minister and Minister of Presidential Affairs, launch the National Policy for Quality of Digital Life on Monday. Courtesy: Dubai Media Office
    Sheikh Mohammed bin Rashid, Prime Minister and Ruler of Dubai, Sheikh Saif bin Zayed, Deputy Prime Minister and Minister of Interior, and Sheikh Mansour bin Zayed, Deputy Prime Minister and Minister of Presidential Affairs, launch the National Policy for Quality of Digital Life on Monday. Courtesy: Dubai Media Office

UAE's new digital well-being policy to encourage 'positive interactions online'


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A digital well-being policy that aims to create a safe online environment was launched by Sheikh Mohammed bin Rashid on Monday.

The Prime Minister and Ruler of Dubai said the goal was to ensure a positive environment for people of all ages - who spend more time online than ever before.

It covers an online behaviour code that will be taught to Emiratis in government schools and a new rating system to keep parents informed about the video games their children play.

The policy was drafted by the National Council for Quality of Digital Life, which was established by the Cabinet.

“We adopted the National Policy for Quality of Digital Life to maintain a healthy and positive digital environment for new generations who spend more time in virtual reality than in the real world. Our aim is to make their reality positive, productive and safe,” Sheikh Mohammed bin Rashid said on Monday.

The policy will be taught at government schools from nursery to grade 12 by being incorporated into subjects including moral education, social studies, Islamic education and computer sciences.

Material will also be given to parents so they may learn to protect themselves and their children.

Another part of the policy is the establishment of a ratings system, called Sannif Initiative, for online games. The Telecommunications Regulation Authority will oversee the system, which includes icons warning of profanity, sex and violence to guide parents about content.

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”