The pop singer Nima Rumba is among regular clients at Beauty Clubs, a salon in Kathmandu, asking for the "Korean look".
The pop singer Nima Rumba is among regular clients at Beauty Clubs, a salon in Kathmandu, asking for the "Korean look".

Nepal's cool kids craving the South Korean cutting edge



KATHMANDU // Ever since Beauty Clubs opened its doors to Nepal's image-conscious, the salon director, Sandra Pun, and her team have not been able to put their scissors down. Over the last three years, the business has seen a steady flow of Nepali celebrities, teenagers and housewives in demand of the house special: the South Korean look. The salon could not have opened at a more opportune time.

The Korean Wave or Hallyu, as dubbed by Chinese journalists, refers to the gathering momentum of South Korean popular culture. Since the mid-1990s, the country's music, film and food has found a huge following in East Asia and other corners of the world. Over the last five years, a surge of South Korean soap operas and films propagated by video piracy has permeated Nepali soft culture. And the cool kids in Nepal's urban triangle, Pokhara, Kathmandu and Dharan, are following suit. You can see them at cafes and rock bars, imitating the sleek style and lightened, textured hair of South Korean actors.

Ms Pun, the salon director, estimates that 80 per cent of her daily clients ask for a Korean hairstyle, the majority being teenagers through to men and women in their mid-20s. Having spent 12 years training in Seoul, she believes such hairstyles are increasingly desirable because of the two countries' cultural similarities and the likeness of Korean and Nepali physical features. "Nepal is upgrading now and every time I see teenagers, guys and girls, they are dressed like Koreans. They are slowly catching up."

Industrial packs of straightening cream and hair dyes line the salon walls and, at the counter, a mini Hindu shrine sits alongside a signed poster of the South Korean actor Jang Dong Gun. Whitening lotions and imported cosmetics all promise the Korean look. But it is not just the stylish youth that come here. A number of Nepal's most fashionable media personalities and celebrities regularly visit the salon.

Nima Rumba, 36, is no exception. As Nepal's Coca-Cola poster boy and one of the country's most celebrated pop stars, Rumba sees Ms Pun for a new Korean hairstyle at least every two months. Today, as he enters the salon, a wide-eyed youth loses her composure and starts shaking to see him in person. While Rumba is a fixture on the Nepali popular culture scene, he accedes that the South Korean alternative has made huge waves.

"People are just crazy about these Korean serials and the food. Korean pop culture has made a big, big impact." Kashish Shrestha, former editor of Wave, Nepal's English language youth magazine, said South Korean films attract middle to upper class enthusiasts. "Their films are so stylish, so sleek, so polished and I think this really appeals to this new breed of youth that grew up watching satellite TV and have access to the internet."

Gopal Shrestha, 62, runs a busy, dimly lit pirated DVD stall in Kathmandu. Because of the little demand, Mr Shrestha has culled Nepali films from his stock, concentrating on foreign-language orders. In the six years he has had the shop, he said he has seen Korean films rise in popularity and has added crates of Korean romantic comedy, horror and action movies. Of the hundreds he sells a day, at least 50 are Korean films.

For Nepali filmmakers and musicians, Korean pop culture also has been influential. Alok Nembang's first film, Sano Sansaar, was pitched at Nepal's middle-class youth. Nembang said he deliberately tried to convey the "fresh, feel-good look" of Korean romantic comedies and the film's introduction is modelled on a Korean production, Sassy Girl. South Korean films, which often combine Confucian ideals, love and family values but are devoid of politics and nudity, are both something that Nepali filmmakers can aspire to and emulate, believes Nembang.

"I think we can adapt Korean films because there are no racy sex scenes, no nudity. This is something we are used to. It is still considered taboo to show sex scenes." The simplicity of the themes and cultural similarities are another reason why Nepali youths may enjoy Korean films. "Being an Asian country our culture is quite similar. The way they take food, the way they decorate their homes ? we feel closer to them," said Rinasha Rai, 22, a choreographer.

Yet for the Himalayan nation, currently grappling with the aftermath of a decade-long civil war and a divided coalition government struggling to give shape to the federal republic, South Korea may have more to offer than just pop culture. At present, with 16 hours of rolling blackouts and more people seeking employment offshore, South Korea is an example of development and modernity for Nepali youth.

Gagan Thapa, a member of the Nepali Congress and a youth leader traces this back to 1953 when an armistice ended the Korean War and left South Korea and Nepal's per capita income on par. At the time Nepal donated sacks of rice to South Korea, and this is what put the country on the map for Nepalis. "A large number of people have this understanding of Korea as developing quickly in a very short span of time.

If you listen to any political speeches in Nepal, any leader who is talking about really fast-paced change gives the example of South Korea. If they can do it, why can't Nepal?" * The National

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The specs

Engine: Dual 180kW and 300kW front and rear motors

Power: 480kW

Torque: 850Nm

Transmission: Single-speed automatic

Price: From Dh359,900 ($98,000)

On sale: Now

Living in...

This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home.

England squad

Moeen Ali, James Anderson, Jofra Archer, Jonny Bairstow, Dominic Bess, James Bracey, Stuart Broad, Rory Burns, Jos Buttler, Zak Crawley, Sam Curran, Joe Denly, Ben Foakes, Lewis Gregory, Keaton Jennings, Dan Lawrence, Jack Leach, Saqib Mahmood, Craig Overton, Jamie Overton, Matthew Parkinson, Ollie Pope, Ollie Robinson, Joe Root, Dom Sibley, Ben Stokes, Olly Stone, Amar Virdi, Chris Woakes, Mark Wood

How%20to%20avoid%20getting%20scammed
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Players Selected for La Liga Trials

U18 Age Group
Name: Ahmed Salam (Malaga)
Position: Right Wing
Nationality: Jordanian

Name: Yahia Iraqi (Malaga)
Position: Left Wing
Nationality: Morocco

Name: Mohammed Bouherrafa (Almeria)
Position: Centre-Midfield
Nationality: French

Name: Mohammed Rajeh (Cadiz)
Position: Striker
Nationality: Jordanian

U16 Age Group
Name: Mehdi Elkhamlichi (Malaga)
Position: Lead Striker
Nationality: Morocco

FINAL LEADERBOARD

1. Jordan Spieth (USA) 65 69 65 69 - 12-under-par
2. Matt Kuchar (USA) 65 71 66 69 - 9-under
3. Li Haotong (CHN) 69 73 69 63 - 6-under
T4. Rory McIlroy (NIR) 71 68 69 67 - 5-under
T4. Rafael Cabrera-Bello (ESP) 67 73 67 68 - 5-under
T6. Marc Leishman (AUS) 69 76 66 65 - 4-under
T6. Matthew Southgate (ENG) 72 72 67 65 - 4-under
T6. Brooks Koepka (USA) 65 72 68 71 - 4-under
T6. Branden Grace (RSA) 70 74 62 70 - 4-under
T6. Alexander Noren (SWE)  68 72 69 67 - 4-under

How to protect yourself when air quality drops

Install an air filter in your home.

Close your windows and turn on the AC.

Shower or bath after being outside.

Wear a face mask.

Stay indoors when conditions are particularly poor.

If driving, turn your engine off when stationary.

The specs: 2017 Dodge Viper SRT

Price, base / as tested Dh460,000

Engine 8.4L V10

Transmission Six-speed manual

Power 645hp @ 6,200rpm

Torque 813Nm @ 5,000rpm

Fuel economy, combined 16.8L / 100km

SPECS
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Ireland v Denmark: The last two years

Denmark 1-1 Ireland 

7/06/19, Euro 2020 qualifier 

Denmark 0-0 Ireland

19/11/2018, Nations League

Ireland 0-0 Denmark

13/10/2018, Nations League

Ireland 1 Denmark 5

14/11/2017, World Cup qualifier

Denmark 0-0 Ireland

11/11/2017, World Cup qualifier

 

 

 

COMPANY PROFILE
Name: Almnssa
Started: August 2020
Founder: Areej Selmi
Based: Gaza
Sectors: Internet, e-commerce
Investments: Grants/private funding
The specs
 
Engine: 3.0-litre six-cylinder turbo
Power: 398hp from 5,250rpm
Torque: 580Nm at 1,900-4,800rpm
Transmission: Eight-speed auto
Fuel economy, combined: 6.5L/100km
On sale: December
Price: From Dh330,000 (estimate)
Greatest of All Time
Starring: Vijay, Sneha, Prashanth, Prabhu Deva, Mohan
Director: Venkat Prabhu
Rating: 2/5
The%20specs
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COMPANY%20PROFILE
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Book%20Details
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ENGLAND SQUAD

Goalkeepers Henderson, Pickford, Pope.

Defenders Alexander-Arnold, Chilwell, Coady, Dier, Gomez, Keane, Maguire, Maitland-Niles, Mings, Saka, Trippier, Walker.

Midfielders Henderson, Mount, Phillips, Rice, Ward-Prowse, Winks.

Forwards Abraham, Barnes, Calvert-Lewin, Grealish, Ings, Kane, Rashford, Sancho, Sterling.

'Shakuntala Devi'

Starring: Vidya Balan, Sanya Malhotra

Director: Anu Menon

Rating: Three out of five stars

Sour%20Grapes
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LAST-16 FIXTURES

Sunday, January 20
3pm: Jordan v Vietnam at Al Maktoum Stadium, Dubai
6pm: Thailand v China at Hazza bin Zayed Stadium, Al Ain
9pm: Iran v Oman at Mohamed bin Zayed Stadium, Abu Dhabi

Monday, January 21
3pm: Japan v Saudi Arabia at Sharjah Stadium
6pm: Australia v Uzbekistan at Khalifa bin Zayed Stadium, Al Ain
9pm: UAE v Kyrgyzstan at Zayed Sports City Stadium, Abu Dhabi

Tuesday, January 22
5pm: South Korea v Bahrain at Rashid Stadium, Dubai
8pm: Qatar v Iraq at Al Nahyan Stadium, Abu Dhabi

RESULT

Manchester United 2 Burnley 2
Man United:
 Lingard (53', 90' 1)
Burnley: Barnes (3'), Defour (36')

Man of the Match: Jesse Lingard (Manchester United)

What is the definition of an SME?

SMEs in the UAE are defined by the number of employees, annual turnover and sector. For example, a “small company” in the services industry has six to 50 employees with a turnover of more than Dh2 million up to Dh20m, while in the manufacturing industry the requirements are 10 to 100 employees with a turnover of more than Dh3m up to Dh50m, according to Dubai SME, an agency of the Department of Economic Development.

A “medium-sized company” can either have staff of 51 to 200 employees or 101 to 250 employees, and a turnover less than or equal to Dh200m or Dh250m, again depending on whether the business is in the trading, manufacturing or services sectors. 

Vidaamuyarchi

Director: Magizh Thirumeni

Stars: Ajith Kumar, Arjun Sarja, Trisha Krishnan, Regina Cassandra

Rating: 4/5

 

EMERGENCY PHONE NUMBERS

Estijaba – 8001717 –  number to call to request coronavirus testing

Ministry of Health and Prevention – 80011111

Dubai Health Authority – 800342 – The number to book a free video or voice consultation with a doctor or connect to a local health centre

Emirates airline – 600555555

Etihad Airways – 600555666

Ambulance – 998

Knowledge and Human Development Authority – 8005432 ext. 4 for Covid-19 queries

The specs

Engine: Four electric motors, one at each wheel

Power: 579hp

Torque: 859Nm

Transmission: Single-speed automatic

Price: From Dh825,900

On sale: Now