The company behind a UAE grocery staple has launched a limited edition can to celebrate the country's 48th National Day.
Rainbow Milk has been used to make karak chai and other hot drinks since it was brought to the country in 1955, with original cans displayed in Dubai Museum.
The company behind the evaporated milk, FrieslandCampina, paid tribute to its loyal customer by issuing the design, which features this year's Year of Tolerance logo.
It also launched recycling initiative for its products across the UAE.
Customers can now drop off used cans at selected Choithrams stores across Dubai, Ajman and Sharjah and KM Trading stores in Abu Dhabi and Al Ain.
“As one of the first dairy companies in the region and one of the UAE’s long-standing favourites, it was fitting that we celebrate this year’s National Day with a limited-edition Rainbow Milk can,” said Sumeet Mathur, Managing Director, FrieslandCampina Middle East.
“But, we also wanted to go a step further by contributing to the nation’s admirable target of diverting 75 per cent of municipal solid waste away from landfills by 2021 by launching our initiative to collect Rainbow Milk cans.”
The more serious side of specialty coffee
While the taste of beans and freshness of roast is paramount to the specialty coffee scene, so is sustainability and workers’ rights.
The bulk of genuine specialty coffee companies aim to improve on these elements in every stage of production via direct relationships with farmers. For instance, Mokha 1450 on Al Wasl Road strives to work predominantly with women-owned and -operated coffee organisations, including female farmers in the Sabree mountains of Yemen.
Because, as the boutique’s owner, Garfield Kerr, points out: “women represent over 90 per cent of the coffee value chain, but are woefully underrepresented in less than 10 per cent of ownership and management throughout the global coffee industry.”
One of the UAE’s largest suppliers of green (meaning not-yet-roasted) beans, Raw Coffee, is a founding member of the Partnership of Gender Equity, which aims to empower female coffee farmers and harvesters.
Also, globally, many companies have found the perfect way to recycle old coffee grounds: they create the perfect fertile soil in which to grow mushrooms.
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