Supermarkets are to slash the prices of everyday items by up to 90 per cent for Ramadan.
Supermarket chain Carrefour announced an Dh110 million campaign for the holy month that will reduce the prices of more than 12,000 items.
From Thursday until 29 May, customers can get discounts of up to 77 per cent on food and 50 per cent on non-food items.
Customers will also be able to buy discounted charity boxes at discounted prices that will be distributed to families in need by the Red Crescent and Carrefour volunteers.
The boxes contain essentials such as rice, cooking oil, sugar, flour, lentils and pasta.
The Sharjah Co-operative Society is also putting Dh25 million towards a Ramadan campaign that will reduce the prices of 10,000 basic commodities by between 50 to 70 per cent.
The Co-op's general manager, Majid Salem Al-Junaid, said that they are offering high-quality commodities at cost prices to help lift the financial burden on consumers.
Everyday items, including rice, sugar, flour, cooking oil, chicken, meat and Ramadan favourite Vimto will have their prices slashed from Thursday across the chain's 34 branches.
They will also be donating Dh10m to charity to help families in need.
Union Coop is cutting prices by up to 90 per cent on 25,000 products as part of 10 promotions over the next 60 days.
Aswaq, Lulu and Spinneys are also offering generous discounts for the holy month.
