The UAE brought in new laws earlier this year requiring influencers, who are paid for content, to have a trade licence and an e-media licence costing a total of Dh30,000. AFP
The UAE brought in new laws earlier this year requiring influencers, who are paid for content, to have a trade licence and an e-media licence costing a total of Dh30,000. AFP

UAE

UAE consumers warned to be wary of online influencer endorsements

Dubai Consumer Protection department posts video encouraging people to think before they buy

Nick Webster
Nick Webster

October 23, 2018