The new tourism campaign aims to get people out exploring, such as up Jebel Jais, the UAE's highest point. Karim Sahib / AFP
People can enjoy kayaking in Hatta. Courtesy Dubai Sports Council
Gazelles roam the sandy dunes at the desert oasis of Al Ain. Al Ain is home to the UAE's only Unesco World Heritage Sites. Karim Sahib / AFP
Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai launches the UAE's 'world's coolest winter' campaign.
The plan seeks to get tourists out and about this winter.
A video posted to Sheikh Mohammed's social media showcased the glories of the UAE from Hatta to Al Ain.
Working as one Emirati team to promote the entire country is important, said Sheikh Mohammed.
Views on the way to Pure Eco Retreat nestled in the heart of mangroves, on Jubail Island. Khushnum Bhandari for The National
Jebel Hafeet mountain in Al Ain. Pawan Singh / The National
A dome tent at Jebel Hafit Desert Park campsite. Courtesy DCT Abu Dhabi
The abandoned pearling town of Jazirah Al Hamra has about 450 buildings, including a fort and souq, mosques and schools, and hundreds of courtyard villas. Chris Whiteoak / The National
Al Bidya Mosque in Fujairah, considered the oldest in the UAE. Giuseppe Cacace / AFP
The new tourism campaign aims to get people out exploring, such as up Jebel Jais, the UAE's highest point. Karim Sahib / AFP
People can enjoy kayaking in Hatta. Courtesy Dubai Sports Council
Gazelles roam the sandy dunes at the desert oasis of Al Ain. Al Ain is home to the UAE's only Unesco World Heritage Sites. Karim Sahib / AFP
Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai launches the UAE's 'world's coolest winter' campaign.
The plan seeks to get tourists out and about this winter.
A video posted to Sheikh Mohammed's social media showcased the glories of the UAE from Hatta to Al Ain.
Working as one Emirati team to promote the entire country is important, said Sheikh Mohammed.
Views on the way to Pure Eco Retreat nestled in the heart of mangroves, on Jubail Island. Khushnum Bhandari for The National
Jebel Hafeet mountain in Al Ain. Pawan Singh / The National
A dome tent at Jebel Hafit Desert Park campsite. Courtesy DCT Abu Dhabi
The abandoned pearling town of Jazirah Al Hamra has about 450 buildings, including a fort and souq, mosques and schools, and hundreds of courtyard villas. Chris Whiteoak / The National
Al Bidya Mosque in Fujairah, considered the oldest in the UAE. Giuseppe Cacace / AFP
The new tourism campaign aims to get people out exploring, such as up Jebel Jais, the UAE's highest point. Karim Sahib / AFP
