Audi A8 and S8 review: luxury pair touch down in the UAE


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Sedan cars, particularly those at the luxury end of the spectrum, often get overlooked in the Middle East, with all those 4x4s (both big and small) tending to take centre stage.

It’s not hard to see why, looking at much of the region’s terrain.

But the fact is that while a lot of SUVs are suited to the business of tearing up and down sand dunes, fording streams, or navigating areas with enough mud to fill the world’s beauty salons several times over, most will spend little or no time in an off-road environment.

There’s no reason, therefore, why vehicles suited almost exclusively for tarmac shouldn’t get a look in for drivers who aren’t desperate to go all Bear Grylls at the earliest opportunity.

Enter, then, the new Audi A8 and S8, two models that have just made landfall in the UAE after their initial unveiling in 2021. This is a pair, displayed as they were in Dubai, that like to inhabit roads in a sophisticated manner, and they want you to know it.

Anyone familiar with the way car companies tend to name their vehicles could probably work out the difference between the two vehicles without being told, but, just to make it clear, the A8 is the standard model and the S8 its slightly sportier sibling.

Together, they serve as Audi’s flagship luxury sedan offerings, nudging shoulders with the likes of the Mercedes-Benz S-class, the BMW 7-series, and the Genesis G90.

Serenity is key in cars like this. As you drive along in an A8 or S8, the outside world seems more distant than mere window-thickness away. The engine, while having some poke, is smooth, even when you put your foot down, and ride comfort is as good as almost anything on the market.

The cabins on both models are suitably elegant. Photo: Audi
The cabins on both models are suitably elegant. Photo: Audi

Standard Audi stylings are easy to spot on the A8 and S8, but the new models have been given a facelift.

The A8, for example, has a wider grille, revamped front and rear bumpers, and updated wheels. The S8 has similar stylings, but comes with prominent tailpipes that give it an upgraded sense of urgency, both visually and probably literally.

There’s no shortage of oomph in either vehicle, no one will be surprised to discover.

Power in the A8 on test here comes from a four-litre V8, which produces 453 horsepower, and that is enough to get you to 100 kilometres per hour from a standing start in 4.4 seconds. The S8 ups the ante from a similar engine by generating 563hp and cutting the time to a ton to 3.8 seconds.

Audi is keen to stress that the A8 and S8 are benchmarks for luxury and prestige. Photo: Audi
Audi is keen to stress that the A8 and S8 are benchmarks for luxury and prestige. Photo: Audi

The cabins on both models are suitably elegant and Audi, to its credit, provides uncluttered information cues around the speedometer. The manufacturer's 12.3-inch Virtual Cockpit instrument cluster is standard, as are the upper and lower centre screens.

The interior is decked out in leather and Dynamica, the latter, apparently, is a microfibre material first introduced in the Audi portfolio in the e-tron GT. It’s worth noting that it’s roomy in the A8 and S8 as well, so lack of comfort for taller members of your party won’t be an issue.

Audi is keen to stress that the A8 and S8 are benchmarks for luxury and prestige across its entire fleet and, if you’re in the market for a luxury sedan, they’re definitely worth a look. If you do decide to invest, you’ll also have the kudos of feeling just a little bit ritzy.

Results

2-15pm: Commercial Bank Of Dubai – Conditions (TB) Dh100,000 (Dirt) 1,400m; Winner: Al Habash, Patrick Cosgrave (jockey), Bhupat Seemar (trainer)

2.45pm: Al Shafar Investment – Handicap (TB) Dh80,000 (D) 1,200m; Winner: Day Approach, Ray Dawson, Ahmad bin Harmash

3.15pm: Dubai Real estate Centre – Handicap (TB) Dh80,000 (D) 1,600m; Winner: Celtic Prince, Richard Mullen, Rashed Bouresly

3.45pm: Jebel Ali Sprint by ARM Holding – Listed (TB) Dh500,000 (D) 1,000m; Winner: Khuzaam, Pat Dobbs, Doug Watson

4.15pm: Shadwell – Conditions (TB) Dh100,000 (D) 1,600m; Winner: Tenbury Wells, Royston Ffrench, Salem bin Ghadayer

4.45pm: Jebel Ali Stakes by ARM Holding – Listed (TB) Dh500,000 (D) 1,950m; Winner: Lost Eden, Andrea Atzeni, Doug Watson

5.15pm: Jebel Ali Racecourse – Handicap (TB) Dh76,000 (D) 1,950m; Winner: Rougher, Pat Dobbs, Doug Watson

THE BIO

Favourite place to go to in the UAE: The desert sand dunes, just after some rain

Who inspires you: Anybody with new and smart ideas, challenging questions, an open mind and a positive attitude

Where would you like to retire: Most probably in my home country, Hungary, but with frequent returns to the UAE

Favorite book: A book by Transilvanian author, Albert Wass, entitled ‘Sword and Reap’ (Kard es Kasza) - not really known internationally

Favourite subjects in school: Mathematics and science

Our legal consultant

Name: Hassan Mohsen Elhais

Position: legal consultant with Al Rowaad Advocates and Legal Consultants.

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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Tree of Hell

Starring: Raed Zeno, Hadi Awada, Dr Mohammad Abdalla

Director: Raed Zeno

Rating: 4/5

Skoda Superb Specs

Engine: 2-litre TSI petrol

Power: 190hp

Torque: 320Nm

Price: From Dh147,000

Available: Now

Silent Hill f

Publisher: Konami

Platforms: PlayStation 5, Xbox Series X/S, PC

Rating: 4.5/5

Rooney's club record

At Everton Appearances: 77; Goals: 17

At Manchester United Appearances: 559; Goals: 253

Desert Warrior

Starring: Anthony Mackie, Aiysha Hart, Ben Kingsley

Director: Rupert Wyatt

Rating: 3/5

ABU DHABI ORDER OF PLAY

Starting at 10am:

Daria Kasatkina v Qiang Wang

Veronika Kudermetova v Annet Kontaveit (10)

Maria Sakkari (9) v Anastasia Potapova

Anastasia Pavlyuchenkova v Ons Jabeur (15)

Donna Vekic (16) v Bernarda Pera 

Ekaterina Alexandrova v Zarina Diyas

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Mubadala World Tennis Championship 2018 schedule

Thursday December 27

Men's quarter-finals

Kevin Anderson v Hyeon Chung 4pm

Dominic Thiem v Karen Khachanov 6pm

Women's exhibition

Serena Williams v Venus Williams 8pm

Friday December 28

5th place play-off 3pm

Men's semi-finals

Rafael Nadal v Anderson/Chung 5pm

Novak Djokovic v Thiem/Khachanov 7pm

Saturday December 29

3rd place play-off 5pm

Men's final 7pm

Super Rugby play-offs

Quarter-finals

  • Hurricanes 35, ACT 16
  • Crusaders 17, Highlanders 0
  • Lions 23, Sharks 21
  • Chiefs 17, Stormers 11

Semi-finals

Saturday, July 29

  • Crusaders v Chiefs, 12.35pm (UAE)
  • Lions v Hurricanes, 4.30pm
Ovo's tips to find extra heat
  • Open your curtains when it’s sunny 
  • Keep your oven open after cooking  
  • Have a cuddle with pets and loved ones to help stay cosy 
  • Eat ginger but avoid chilli as it makes you sweat 
  • Put on extra layers  
  • Do a few star jumps  
  • Avoid alcohol   
Updated: May 08, 2022, 10:31 AM