Missguided launched in 2009 and focuses mainly on women's fashion. AFP
Missguided launched in 2009 and focuses mainly on women's fashion. AFP
Missguided launched in 2009 and focuses mainly on women's fashion. AFP
Missguided launched in 2009 and focuses mainly on women's fashion. AFP

Frasers Group snaps up online retailer Missguided in £20m rescue deal


Laura O'Callaghan
  • English
  • Arabic

British retail tycoon Mike Ashley has stepped in to rescue online fashion company Missguided after it collapsed into administration.

Frasers Group, which also owns Sports Direct and House of Fraser, on Wednesday confirmed it had bought the intellectual property of Missguided, and its sister brand Mennace, for about £20 million ($25.2m).

Michael Murray, chief executive of Frasers Group, said Missguided's “digital-first” approach would benefit the wider company.

“We are delighted to secure a long-term future for Missguided, which will benefit from the strength and scale of Frasers Group’s platform and our operational excellence,” he said.

“Missguided’s digital-first approach to the latest trends in women’s fashion will bring additional expertise to the wider Frasers Group.”

The deal was announced hours after it emerged that the fast fashion retailer had called in administrators from Teneo after it was issued with a winding-up petition by suppliers owed millions of pounds.

The insolvency specialists had been charged with selling the business and assets of the Manchester-based retailer, which employed about 330 people.

Missguided launched its first store in the Middle East in 2019 when it opened a site at The Dubai Mall. It also has a presence in the US, Australia, France and Germany.

The retailer, founded in 2009, has been hit by supply chain costs, soaring inflation and “softening” consumer confidence in an increasingly volatile market, Teneo said.

Fellow fast fashion online retailer Boohoo had been in talks to buy the business in a pre-pack administration deal, while Asos and JD Sports were also reported to have shown interest.

The announcement came hours after Primark executive John Bason said he regretted his company’s decision to raise its prices. In April, the retailer said it would increase prices on its autumn and winter collection amid rising costs for businesses around the world.

Mr Bason, who is the finance director for Primark’s parent company AB Foods, told the BBC: “I do regret that we have to put some prices up. It is a reflection of the scale of the inflation that we’re seeing.”

Missguided's shopfront in The Dubai Mall, its only store in the Middle East. Photo: Missguided / Instagram
Missguided's shopfront in The Dubai Mall, its only store in the Middle East. Photo: Missguided / Instagram

Before the sale was announced, Teneo said there had been a “high level of interest”.

“As we continue to see, the retail trading environment in the UK remains extremely challenging,” said Gavin Maher, senior managing director of Teneo.

“The joint administrators will now seek to conclude a sale of the business and assets, for which there continues to be a high level of interest from a number of strategic buyers.

“We thank all employees and other key stakeholders for their support at this difficult time.”

Last autumn, Missguided was saved in a takeover by investment firm Alteri, which announced redundancies in December as part of a turnaround plan. But in April the retailer confirmed it was searching for a new buyer as founder Mr Nitin Passi stepped down as chief executive amid continued financial pressure.

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Uefa Champions League, last 16, first leg

Liverpool v Bayern Munich, midnight (Wednesday), BeIN Sports

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

How to apply for a drone permit
  • Individuals must register on UAE Drone app or website using their UAE Pass
  • Add all their personal details, including name, nationality, passport number, Emiratis ID, email and phone number
  • Upload the training certificate from a centre accredited by the GCAA
  • Submit their request
What are the regulations?
  • Fly it within visual line of sight
  • Never over populated areas
  • Ensure maximum flying height of 400 feet (122 metres) above ground level is not crossed
  • Users must avoid flying over restricted areas listed on the UAE Drone app
  • Only fly the drone during the day, and never at night
  • Should have a live feed of the drone flight
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1) More than 300 in-house cleaning crew

2) 165 staff assigned to sanitise public areas throughout the show

3) 1,000 social distancing stickers

4) 809 hand sanitiser dispensers placed throughout the venue

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England v South Africa Test series:

First Test: at Lord's, England won by 211 runs

Second Test: at Trent Bridge, South Africa won by 340 runs

Third Test: at The Oval, July 27-31

Fourth Test: at Old Trafford, August 4-8

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Janet Yellen's Firsts

  • In 2014, she became the first woman to lead the US Federal Reserve 
  • In 1999, she became the first female chair of the White House Council of Economic Advisers 
BULKWHIZ PROFILE

Date started: February 2017

Founders: Amira Rashad (CEO), Yusuf Saber (CTO), Mahmoud Sayedahmed (adviser), Reda Bouraoui (adviser)

Based: Dubai, UAE

Sector: E-commerce 

Size: 50 employees

Funding: approximately $6m

Investors: Beco Capital, Enabling Future and Wain in the UAE; China's MSA Capital; 500 Startups; Faith Capital and Savour Ventures in Kuwait

UAE currency: the story behind the money in your pockets
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