Paris-based music streaming service Deezer has responded to a growing online furore among fans of the popular Lebanese singer Elissa.
On Wednesday, Elissa tweeted to her 13.4M followers that her online content was blocked thanks to her record label, Rotana, signing a new deal with Deezer to stream its content.
It’s true. My content is blocked by Rotana because of their new agreement with Deezer. I am devastated to see my efforts vanish after all these years (1)
— Elissa (@elissakh) October 11, 2018
Fans were outraged – the singer’s content was removed from local streaming service Anghami, where she had racked up almost half a billion plays.
Few millions for the half billion plays on Anghami ❤️❤️ Cheers to the number 1 artist in the middle east and the records breaker @elissakh 500,000,000 isn't an easy number to achieve but nothing is hard for you 😍😍 music you make deserve more than this🥂❤️ #500MElissaxAnghami pic.twitter.com/s6oAxElN5t
— Habiba Abidi (@abidi_habibatn) October 11, 2018
Rumours quickly spread that the removal was an internet-wide campaign, including the closure of her YouTube channel. Tweeter @Lobnene_blog was among those who claimed her work was being removed from YouTube.
على الهامش، قرار #روتانا بحذف فيديوهات ومقاطع الفنانين وخاصة اليسا من على منصة youtube لصالح تطبيق #ديزر يصنّف كمجزرة موسيقية ضحيّتها مجهود فنانين وفرق عمل، عن نفسي ادعم #مقاطعة_روتانا، ولن أحمّل أي تطبيق لمشاهدة او سماع الاغاني، نحن في عصر ال Youtube، ما هذا الغباء!@elissakh
— Ahmad M. Yassine | أحمد م. ياسين (@Lobnene_Blog) October 11, 2018
In fact, the reality was somewhat less dramatic. Elissa’s music had indeed been removed from Anghami, but it had simply been relocated to Deezer’s own streaming site, as is normal when a record label signs an exclusive new deal with a streaming service.
As for the YouTube rumours, a quick search reveals that Elissa’s channel is very much alive and well, and Deezer took to Twitter in the early hours of this morning to assure fans that was not going to change: “We wanted to reassure music fans all over the Middle East and North Africa that we have not, and have no plans to remove any of Elissa’s or other Rotana Artists content from YouTube”, they Tweeted.
Hi! We wanted to reassure music fans all over the Middle East and North Africa that we have not, and have no plans to remove any of Elissa’s or other Rotana Artists content from YouTube.
— Deezer Middle East & North Africa (@DeezerMENA) October 11, 2018
All-in-all then, it seems the whole affair was a case of much ado about nothing. In fact, Deezer seemed to be quite pleased with all the unexpected attention the whole affair had generated. They ended their Tweet: “Glad to have y’all in the office.”
Great to have y'all in the office! 🎵🎙️
— Deezer (@Deezer) October 10, 2018
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