The Al Dhafra Festival, which is often called "the greatest showcase of Bedouin lifestyle” in the world, is set to be even bigger this year. The total amount of prize money has also increased to Dh110m ($30m), across 2,937 categories. This year, the event will host camel beauty contests in Sweihan, Razeen and Madinat Zayed, as well as at the festival site. The expansion supports efforts to encourage participation and promote UAE cultural heritage. The festival will start on October 28 and continue until January 22. Strict safety measures to protect against Covid-19 will be in place.